Why Chinese People Favor and rush to purchase Louis Vuitton

Why Chinese People Favor and rush to purchase Louis Vuitton

One of my friends only considers foreign brands when it comes to buying clothes with his reasons that:” the domestic brands are far too expensive. Whether a brand is expensive or not is not determined by your affordability, rather, it’s determined by the result of comparison between your expectation of the brand’s true value and the actual price. Domestic brands contain limited value. I do think that a shirt of domestic brand sells for a thousand yuan is far too expensive. On the other hand, I don’t think a shirt of a top foreign brand is expensive though the price is much higher, it is because the foreign brand carries more value.” Cast the ethnic complex factors aside, and I have to admit that among the people I met with, there are more than a few people holding similar opinion to that of my friend’s as mentioned above, and the tendency is people with higher income shows stronger confidence in foreign brands.
Because of my job, as I recently discussed with one of my friends about the brand of Louis Vuitton, we came to the topics of consumers’ mentality and consumption strategies. In fact, the success of all top foreign brands is not achieved overnight as Rome is not built in a day. Almost all of them have gone through a long time of search, changes and accumulation. As a hot brand in the globe, Louis Vuitton’s attraction is far beyond mere looks.

1．wear-resistant materials
Using its proprietary monogrammed canvas with a chemical coating and waterproof embossing as the mainstream materials, Louis Vuitton’s luggage and handbags perform excellence in their scratch-proof, abrasion resistant and water-proof abilities. Besides, their products are easy to keep, and the fabric will soften and brighten instead of getting obviously stale with usage and “LV”, the embossed initials gradually become greenish and maintain unique refraction, clear and distinguishable in spite of distance. In contrast, traditional leather is easily scratched while complicated to keep, and its firmness and brightness fade away shortly after some time of usage, Louis Vuitton’s canvas thus hold great appeal to the general public.

2. highly recognizable
The modern social life circle judges one’s wealth and gives him/her corresponding social status from observing one’s purchasing behavior. Accordingly, one’s social status to a large extend relies heavily on the recognition of his/her wealth from the circle he/she belongs to; but since one’s financial status is highly private information and unknown to the outside world, thus trigger individual’s Conspicuous Consumption to obtain ideal social status. In such cases, value in use is not all Conspicuous Consumers take fancy to. A similar case will be a deer winning more hearts than a cow does although it is not as useful as the latter, why? It is because the symbol “deer” represents something much rare and expensive than a cow. Likewise, Louis Vuitton has become more a symbol than products, representing corresponding consumer orientation and social classes. Louis Vuitton’s Damier Canas and Monogram Canas series designer handbag are highly recognizable, though these two series differ in their patterns and colors, enables everyone to tell the brand at first sight, bringing the buyers spotlight and admiration they dream of.

3.Long-lived design
Just like all love at first sight don’t last long, a stunning bombshell at first glance might be the most seasonal item and go out of fashion real soon. Marc Jacobs has brought Louis Vuitton many changes since his joining, but these changes are mostly refinements or limited editions based on the original designs or around current issues and hotspots, much like the relish serving as the accompaniment to the main course on the table. What is classic remains as the top sellers of many hundred-years-old brands are their basic designs, for example, Louis Vuitton’s Speedy series from the thirties of last century still sells well. The designs of Louis Vuitton’s luggage and handbags successfully fashion and even change people’s aesthetics, and develop in them a “compulsory” recognition of its designs. Under such circumstance, the value of a certain item last long for its customers.

4. Premier value
A strong intention of showing off is the most notable feature of most Louis Vuitton customers. The more one cares about how the collective views him, the keener he wants to show off. However, this mentality won’t urge them to buy high brands blindly. In fact, they always go through careful consideration before buying: which is the most well-known brand, which brand is more eye-catching and etc. Louis Vuitton naturally becomes a first choice to more people with its unparalleled popularity in the fashion industry since people don’t want to buy a brand which is unknown to the public. In addition, many people hold the same idea that why not pay two thousand yuan more for the very best when you are about to spend ten thousand yuan?

5.Unique anti-counterfeiting
Many say that what use is the unique anti-counterfeiting when even the vegetable and fruit sellers are carrying Louis Vuitton handbags? It is true there are many fake Louis Vuitton handbags in the market and forgery of this brand has become a profession. The general public is dazzled by the double A, triple A and quadruple A forgery Louis Vuitton items and many laymen say with certainty that the counterfeit Louis Vuitton products look no difference from the genuine. But don’t forget that Louis Vuitton’s development of 154 years is at the same time a fight against forgery, and the brand should already have became obscured if without victory. From the launch of the grey canvas suitcase in 1856, to the launch and refinements of its Striped Steamer Trunk since 1876,to the adaptation of spring buckles since 1886, and to the birth of its signature monogram patterns from George Vuitton’s pen in 1896, to this day there are far too much details the imitators incapable to forge. To gain satisfaction from the imitations is more like a game of self-amusement for a certain class of people. If you don’t believe, you may have a try by carrying a counterfeit Louis Vuitton handbag to Beijing’s XiuShui Street and the booth owners who sell imitation handbags of famous brands are able to tell if yours is the real thing or a bogus within a few meters’ distance, let alone frequent users of Louis Vuitton. As a matter of fact, imitations do not always post negative effect on the brand---it helps to raise the brand’s popularity and cultivate potential buyers---isn’t it true that a lot of Chinese get to know about a brand from its forgeries and start buying the genuine articles when they get rich later on?(Luxury Louis Vuitton Designer Handbags Paradise-ReplicaEstore.com)

Louis Vuitton falls back upon sidelines in economy crisis

Louis Vuitton falls back upon sidelines in economy crisis

In recent years, crossover has become the trend of fashion and events like actors/actresses turn fashion designers, or fashion designers joining furniture brands no longer make news. Maybe the attraction of tourism is indeed difficult to resist that many well-known luxury brands coincidentally crossover into the tourism industry and all of a sudden, luxury brands running a hotel, publishing a tourist guidebook or setting up a tourist agency have become the most in fashion things to do. With their consistent fame and reputation, luxury brands’ crossover actions have drawn the earnest attention of fashion tourists’ worldwide.
Louis Vuitton publishing tourist guidebook
Not long ago, Louis Vuitton has invited Li Gong, Joan Chen and Qi Shu to feature in its audio city guidebook Soundwalk for Beijing, Shanghai and Hong Kong respectively, which has attracted many fashion people. In fact, Louis Vuitton has long history of involvement in the tourism industry. Since 1998, every year they publish an English version of Louis Vuitton City Guide which mainly focus on the European cities and will introduce big cities in America and Asia, such as New York and Tokyo. The Louis Vuitton City Guide describes in detail the latest travel information of each city, including scenery spots, hotels, transportation, gourmet and etc. In accordance with the brand’s rigorous style, the category entries of the Louis Vuitton City Guide’s are written in great details and earned it the name of “tourists’ fashion Bible”. Much attention has been paid to the LV City Guide since its issue date and with its cutting-edge fashion taste, its tourist guidebook also leads the trend. The Louis Vuitton City Guide indeed hasn’t failed people’s expectation that it changes its cover page according to the year’s fashion trends just like its new collection does, binding the guidebook using most distinctive pattern, which results in its value of collection and many people buy it as a gift.
The 2009 edition of Louis Vuitton City Guide has been published. A lot of new information has been added on the base of last year’s edition and newly joint cities include Athletic Bilbao of Spain, Nicosia of Cyprus, Turin of Italy and Reykjavik of Iceland. In total, 30 European cities have been selected and more than 7500 local address directories are recorded. Moreover, the recorded tourism entries have been more diversified, for example, the guidebook used to record posh restaurants only, but now characteristic restaurants are also introduced; hotels recorded range from luxurious grand hotels and distinctive small hotels; and readers can find much information about the local flea markets. It is said that the guidebook is getting younger in its content which is in accordance with the brand’s development direction and no more a privilege of the superrich. Compared with the high prices of Louis Vuitton’s products, the guidebook only sells from € 25 each, a price acceptable to the common people; after all, it’s a Louis Vuitton item!

Bulgari, Versace running luxury hhotels
Among the hotels run by luxury brands, the ones operated by Bulgari and Versace have won the finest fame. Although these two brands don’t run many hotels, each of their hotels is the cheese,and from LV online community replicaestore.com,we can see this hotels have gain great recognition.
The first hotel of Bulgari, an Italian brand world famous for its jewelry, started business on May 18, 2004 in Milan. Located in Milan’s best-known high-end shopping and cultural center, neighboring the Milan Orto Botanico Botanical Garden, this five star luxury hotel is unique to its idea of luxury services that its 58 rooms enjoy the privilege of an incomparable 4,000 square meters private garden. In September 2006, Bulgari opened its luxury resort in Bali, next to the Uluwatu Temple in the southern tip of the Jimbaran Peninsula. The resort follows the luxury mould of its first hotel in Milan, and the best thing about it is the geographic location that guests can feast the beauty of the Indian Ocean directly from the private villas built along the cliff.
Different from Bulgari hotels’ lavishness, the Versace hotels are full of art. Located on the Gold Coast in Queensland, Australia, the Palazzo Versace Hotel which started business in September 2000 carries the luxury Baroque style of Renaissance. The details of its ceiling, outer walls, pillars and etc. successfully replicate the Europe’s aristocratic private residence in the 17th and 18th century. The 205 hotel rooms are magnificent also, with some of them equipped with private swimming pools, no wonder they win the favor of the celebrity and aristocrat who value privacy. The Versace hotel in Dubai started construction in May 2007, and is expected to start business in 2009. There will be 215 suites and two presidential suites over 1,200 square meters in this hotel covering an area of 130,000 square meters, whose sumptuosity is worth looking forward to.

agnès b. opening tourism concept store
The popular French clothing brand agnès b. is full of innovation and opened the world’s first tourism concept store in Causeway Bay, Hong Kong, offering the concept products and souvenirs related to tourism. The brand designer agnès b. loves travelling a lot and her aim of opening a tourism concept store is to enable their brand fans to experience the cultures and arts of different countries in a same space. This tourism concept store agnès b.La Maison sur l' eau (meaning water villa in French) indeed fulfills the designer’s dream of people “travel around the world following agnès b.”in the store since everything inside, from the decoration design to the products on display is tourism-related.
agnès b. tourism concept store
Designer has chosen her favorite white as the main color. The simple and chic design accords with the brand’s consistent style. The most popular Voyage series is their featured products, including fashion clothes and bags suitable for travelling, document folders, luggage tags, instant cameras, travel books, CD and even personal items like slippers, socks, toothbrush, eyeshades and etc. , almost like a tourism grocery.
The agnès b. tourism concept store changes its theme every four months, that is to redecorate the store with the tourist destination country as its theme, to display and sell the characteristic limited edition tourism souvenirs purchased from the local. Lately, the agnès b. Hong Kong tourism concept store uses decorations of Argentine characteristic like colorful houses in its white background with Argentina as its theme country, enable people to feel as if they were in this “Paris of South America”. Shoppers can find trophies like lovely patchwork dolls, leather decorations, nostalgic iron cups and etc. brought back by the brand’s designing team. If customers want more, they can buy a tourist guidebook made by agnès b. to have further understanding of the Argentina in agnès b.’s mind.(trackback:http://www.replicaestore.com / designer handbags/ louisv uitton)

Full-time Housewives Much More Than Top-Level Luxury In Economy Crisis

Japan is among the countries that have the highest living expense in the world. The housewives in Japan all have a knack of housekeeping, but in the likely persistent economic recession, it is getting more difficult to make ends meet on one single income and therefore many housewives might have to go out and look for a job. A full-time housewife has become a luxury that Japanese husband can’t afford.
According to Reuters Tokyo, living expenses in Japan rank among the highest in the world. Housewives in Japan have got talents for housekeeping；since the economy may fall into a long recession, they now have to fully display this talent and cut costs.
There are 17 million housewives in Japan whose husbands’ monthly salary is 270 thousand yen on the average. For many of them, it is no easy job to keep house on this money.
The 27-year-old Suzuki Asuka, who lives in the northern island of Hokkaido with her husband, says that she has to pinch pennies and resist the temptation of spending to control the monthly food expenses.
“Sometimes I do feel a bit disappointed,” Suzuki Asuka says in the email interview, “because I cannot buy clothes I like, go travelling, nor have interests that would take a lot of money. But I plan to buy an apartment in the future so I must try hard to save money.”
Before she goes out to buy food, she will search the internet for all local supermarkets’ promotions, check the stock in the refrigerator, and then come out with a week’s food purchasing list.
After, she will put just enough money in her wallet --- bring no credit cards with her---and go to the supermarket on a bicycle, if the weather permits.
Suzuki Asuka is only one of the hundreds of housewives described by Charming Housewife, a monthly magazine which recommends people all kinds of frugal tips, from saving electricity by turning off the television to the reuse of the water after washing rice, with other advices including making cushion covers using old clothes, making toy houses for children using carton boxes, and etc.
Food is the largest item of expenditure for many Japanese families; even the thriftiest housewife would pride herself in providing different dishes every evening.
Department stores’ sales drop as customers begin to abandon high-priced goods and turn to promotion stores. Compared with the same period last year, this October’s sales drop by nearly seven percent, which is in low for the eighth month; while the sales of Uniqlo, a chain discount couture house, increase by over 30% in November and some online retailers like ReplicaEstore.com are lauching promotion by heavy discount.
Some specialists also say that although these thrifty housekeepers try their best to cut the cost, it is more and more difficult to maintain a house relying on one income and they may have to find a job. “It helps to alleviate the pressure of household expenditure even though they only get 50000 or 60000 yen per month”, says Haruko Hagiwara, a financial reporter who has written books on how to plan budget and lower costs, “A full-time housewife has become a luxury unaffordable for the Japanese.”(Louis Vuitton e-Store ReplicaEstore.com)

Insight Into Brand

Insight Into Brand

The so-called ‘brand’, besides its high-quality raw materials, designers with house-hold-names and equisite craftwork, partakes of great ‘added-value to the mind’---that it helps brand-lovers to maintain a certain practical yearning, the desire to own something and rise in status, and to fully enjoy the present in earthly life. In fact, brand itself is a narrative approach that over an object which outsiders viewed as luxury items, the brand-founder and the brand-consumers reach some tacit understandings and thus share a story about life attitude and life style.
Brand-lovers who like to compare and contrast same items from different sellers are rational and of self-control. “I won’t buy it if I can’t afford it”, when all brand-lovers are holding this matured concept with ease, then the story of luxury goods will be most close to the mind.

Editor’s word: It is said that in France the elder generation will oil and clean up their Louis Vuitton handbags and give to young girls on their coming of age ceremony. They don’t view it as virtue, but rather, a tradition---it is respect for classics, and has nothing to do with money.（by:Louis Vuitton Designer Handbags Paradise ReplicaEstore.com）

Designers gone wild?? Financial storm sweep up Christmas

Designers gone wild? Financial storm sweep up Christmas
It looks like no country and nobody can stay away from the financial storm which is goning to sweep up the whole world on the most important festival:Christmas!
The weepers not limited to the person who lose their job,over 80% retailers anticipate less turnover than last Christmas,even fall in deficit.Maybe in the previous several years,we have overdafted too much property,and now,it is time to pay off the debt which has been piled up for a long time.Of course,all of us ,everyone who ever participated and overdaft the property in the flourishing economy period should be the debtor.
So,how can we werther though the financial storm and the most important festival we have waiting for one year?
Keep overdafting he property of the future’s future?NO!!! if people do something like this,what it will been in the next 20year? How is the life of your children?
No pay no gain.We have pay much more than we have worked out,the result of over-consumption and hedonism must been that we should lead a economic life for period,I think time is one or two years.
We have known most family in USA have cut down the consume budgets in the coming Christmas,that mean obviously retailer will lose many revenue. So discount becomes the only effective avenue to boost up the turnover.
Consumers save money,cut down the budgets of the luxurious gifts,that is the reaction of the people. How about the retailers? We see,many luxury retailers are using some down-market techniques to compete for constricted holiday budgets, with some offering rare discounts.
In Saks Fifth Avenue, one of the retailers hardest hit by the yank away from high-end items, started a 40%-off designer sale this month, said some retailer.Both the retailer and the consumers are suffering and getting though the difficulty.
I can not help a exclamation,luxury go down on their knees finally,in the centry financial storm. the luxurious store has a combination of discounts and chances to earn extra points in the Louis Vuitton Saks loyalty program. It also has launched a program called Gift of Time, which allows purchases with no payment or interest for 12 months with a minimum purchase amount. The store also is doing more events to draw shoppers.
Authentic chain stores give 40% off to customer,how about the orther online retailers? They do much more than others.
Look at a example:ReplicaEstore.com is an online retailer offering all kinds of designer handbags.look at he promotion ad words:” Christmas Sales!! up to 65% off, Extra 10% off with coupon code, Orders over $300 get 1 FREE Louis Vuitton Cosmetic Pouch, FREE SHIPPING over $99.”That’s crazy,I would never know,louis vuitton designer handbags can been this price.
Designer gone wild,that is why my title.

But , I would tell people and all retailers,don’t worry!when we save enough property, another flourishing period will come. I remmenber a logion from china: good lucky and bad luchy must take their turns for ever!(by:Designer handbags paradise replicaestore.com)

Alexander McQueen Skull Clutch

Alexander McQueen Skull Clutch

from http://referencebags.blogspot.com







Check out this McQueen skull clasp clutch bag -very Damian Hirst! I took this photo in Selfridges last week. I think the silver skull works better than the gold one, but generally this little clutch is very drool-worthy.



A must-have for every bad girl.











The eyes and teeth are made from Swarovski crystals, personally i think they should be real diamonds, but i guess sometimes concessions need to be made for commerciality, at a breezy £465, you could get both the black and the silver!
Posted by Sticky Jacqui at 15:07

about Sticky Jacqui
an australian accessory designer living and working in London, i spend my days writing about accessories, bag stalking and doing the odd designing.