Shoes and Handbags Are Getting More Important To Women
As Jimmy Choo’s President Tamara Mellon says, significant changes have taken place in the female accessories market, “it doesn’t matter what you are wearing, but you must have nice shoes and handbags”. She also says:”Handbag is the symbol of a woman’s social status, also the best accessory matching with daily dress. For women of all ages, getting a handbag is a joyful event, a way to change their mood as well. In the past few years, the figure women have spent on accessories is considerable, while in the past, this sum is usually spent on costumes.”
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Backus also points out that:”women are purchasing handbags at an incredible pace. The increasing office ladies are the main purchasing power. They have money, and interest in chasing fashion. It is very common nowadays for a woman to have handbags of all kinds and suitable to different events.”
The research report released by Mintel Research also shows that although the British handbag market is already saturated, there is reason to believe that the sales of handbags in the coming five years will experience continuous increase.
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