100 Consumer Psychology-Fitting speaks louder than brand

100 Consumer Psychology-Fitting speaks louder than brand

A high price doesn’t stand for good quality. There is a group of people who don’t believe in the so-called “brand power”, for these people, scrounging for items best suit them is their faves.

The high prices of luxury brand items are surely unaffordable for common people and for basic items such as knitwear which only plays supporting role in our overall style yet indispensable, though the material, details and cuttings of top brands’ outshine those from much economical brands, we do have nice choices of cheaper brands which differ little from top brands in quality and the prices are just trifle compared to that of luxury brands, then, which will you choose?

Take jeans for example, Bella says, what matters is whether it looks great on you or not, sometimes a jeans costing 200 to 300 Yuan from a nameless street corner store fits you far better that a big brand piece sells for thousands Yuan. “You shouldn’t put blind faith in luxury brands. The principle should bear in mind at all times is that a nice outfit is an outfit that makes you look attractive”.

Comprehend consumption behavior: the typical “scrounging cult” thinks that famous brands don’t have self style and they prefer surprises from scrounging and picking at small fashion houses. A small store with unattractive shop front on an uninviting street can bring in sensational fashion. And items found in such stores may not compete with Louis Vuitton, Gucci and Burberry’s fame, but they are with super-fine quality and affordable prices–as long as you are willing to dig around, you can always be rewarded with surprise—so they win the favor of those who love fashion and their saving.
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