The Future of Replicas In China

The Future of Replicas In China

International luxury brand stands for world-class quality, to its owner, wearing/carrying an international luxury brand item to certain social occasions is a symbol of status. However, what seems simple to the British people is in fact out of the reach of the common Chinese. This ethnic psychological blow caused by nationality and per-unit GDP is imaginable when it is jointed with the nation’s nerve by the global economic integration’s invisible hand. Can you imagine that a common citizen whose monthly income is 3000RMB can buy a genuine Versace mini skirt at only 1/60 of her salary? If we are not that covetous and demanding, we must be thrilled if we can get one at 600RMB. Yet reality is far from that, if you take a walk around the Peninsula Palace Beijing and the first floor of Traders Hotel Beijing and you will find that the sales persons couldn’t be bothered with you and it’s a mere fancy to have a designer brand item if without thousands of money spent. The ancients once said that if in lack of bread, tart should be good; and sometimes fall back a step and you’ll find it brighter. Then we have replicas! Whose fault is it that we have dogged pursuit of brand? Everyone has vanity, and our vanity is simple and sincere, and can be easily gratified, a new dress, a pair of new shoes, even a small purse can do, as long as the brand is one that I adore.

All in existence are reasonable. In China replicas have been in existence for a long time, and they won’t get out of market overnight. Yet its reasonability doesn’t equal to legitimacy, we are by no means to back-up replicas and we are not to compass its ruin like kicking a man when he’s down. Who wouldn’t hope to be dressed in real CHANEL, and wearing real Louis Vuitton handbags? But we can only feel powerless and frustrated on seeing the number on the price tag attached to these luxury goods when they come into China after the added import duty which sometimes is higher than the goods’ market prices. Whether to buy replica handbags or not, it seems unnecessary to discuss. We may as well advocate not buying replicas, but there is one precondition to be fulfilled, that is the prices of these so-called luxury goods can be in line with international practice, instead of playing gentry robber stealing money from low-income countries; and we no longer have to fly to Hong Kong in discount season for a shopping spree, neither have we ask friends overseas to queue up in the door of Louis Vuitton’s head office in Paris at all means. I believe firmly that if this day finally comes, replicas will for sure leave the stage of history.

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